Self-publishing: What I Will Do Differently Next Time

I loved my experience with self-publishing, from start to finish. I enjoyed seeing all of the different pieces, knowing what I did and didn’t do, and being able to look back and make things better. My 46 day break-neck pace was a great learning experience, but not something I will shoot for in the future.

I’ve been enjoying bullet point lists lately, so please excuse my indulgence in this post. 🙂

Things I will do differently next time:

  • Write a much longer rough draft. When panning for gold you have better chances with more raw material.
  • Do more rigorous self-editing. I heard this just recently from someone: “First, edit for yourself – it has to be fun for you. Next, edit for your audience in order to provide them something of value. Last, edit for your critics. What might they say to pick apart your argument? How can you preempt them?”
  • A/B test book titles and covers. I plan on doing some Google AdWords campaigns and looking into some testing sites.
  • Marketing. The best book in the world doesn’t benefit anyone if they don’t hear about it and feel compelled to pick it up.

Other thoughts:

  • I don’t think I will do an e-book again. As an author, I know that when people purchase a book, they are buying ideas, insights and wisdom. The form those things take shouldn’t matter. But it does. The most popular price for e-books on Amazon is $3.99. Much like Walmart, Amazon subscribes to a volume-based approach to sales. They wants a plethora of cheap products and make money by moving large amounts. This doesn’t help out authors, however. Amazon also forces you into certain programs in order to get the highest tier royalty package. While great for Amazon customers, this undermines sales for authors.
  • I’m still not going to build an email list. It seems like all of my Facebook advertisements now are for how to build an email list in order to distribute products. I didn’t do one for my first launch, and I am hesitant to ever do one. I have a junk email I use for all of the websites that ask for my email before they give me the things they promised. This, along with drip marketing campaigns, leaves a bad taste in my mouth. So after thinking about it for awhile, I ultimately rejected the idea.

I think self-publishing is valuable. I’m even working on another book. However, I’ve become much more interested in Amazon’s Create Space company rather than Kindle Direct Publishing. Create Space allows for a wide range of art to be produced. I’m looking forward to exploring it more.

Thanks for reading,

Ben

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